Some dairy proteins such as milk protein concentrate or calcium caseinate can be ideal ingredients, she explains. вЂњDairy is a well-known provider of many mobility supporting ingredients such as high-quality protein, calcium, phosphorous and vitamins, playing an important role in healthy aging,вЂќ Lam underscores. Citing Innova Market Insights, Berger highlights that 80% of products with bone health claims are supplements or dairy. Consequently, these are linked to multiple mobility factors and claims. Inevitably, items such as calcium and vitamin D are strongly associated with dairy ingredients. It should also be paired with vitamin D, which promotes the production of vitamin K-dependent protein osteocalcin, responsible for building bone. Vitamin K2 as MK-7 activates K-dependent proteins that help the body properly utilize calcium, he explains. вЂњHowever, it is essential that consumption be paired with vitamin K2 as MK-7 to ensure that calcium is properly used by the body,вЂќ Berger underscores.

Milk also contains phosphorus, magnesium and zinc, which all aid in the upkeep of normal bones.Д¬onsumers are keen to consume calcium for bone support, whether through diet or supplements. Where older consumers are concerned, plant proteins are replaced by essential fatty acids.Д¬alcium, in particular, is considered a: вЂњcrucial building block of bone tissue,вЂќ while vitamin D is also one of the most mentioned ingredients, outlines Michael Healy, customer development manager at Valio. The top three ingredients that consumers consider to address bone health are vitamins and minerals, followed by dairy proteins and then plant-based proteins, she notes. The main attribute consumers pay attention to when making purchasing decisions is the ingredient list, ahead of a brand name or health benefit claims, says Victoria Lam, general manager marketing, active living, Fonterra. вЂњEveryone is becoming more active, so they want their supplementation to вЂmeet them where they are,вЂ™ so they can more easily fill their nutritional needs with items they are already consuming.вЂќ Calcium helps reduce bone mineral loss especially in post-menopausal women. вЂњConsumers are actively seeking bone-support nutrients, but they are slowly starting to shift from traditional supplementation to foods fortified with these nutrients,вЂќ says Xavier Berger, global market manager with Gnosis by Lesaffre. NutritionInsight speaks to a roundtable of experts from Gnosis by Lesaffre, Fonterra and Valio on evolving trends and the attraction dairy continues to have. This shifting age demographic is leading industry to innovate beyond conventional supplements and offer more functional food equivalents. While bone health has traditionally been associated with older consumers, the space is seeing growing interest from younger populations.

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